How can you get more roi in a multi-screen world?

We live in a world of instant gratification. Wherever we are, and whatever we may be doing, when we want to know, to do, to buy we pull out our phones and search for satisfaction. For marketers, a multi-screen world offers new opportunities for ROI. While TV accounts for 42% of all ad spending, or $78.8 billion annually, we also know that 90% of consumers engage with a second screen* " think tablets and mobile phones " while watching TV....