How ecommerce sites can leverage the 5 stages of the customer buying cycle

12:47 25.06.2015
The customer buying cycle is a process that everyone within digital marketing should be familiar with. Whether you're redesigning a website or improving the site structure the stages within the customer buying cycle should be considered at all times. Identifying what your potential clients are searching for and the content required for each stage is paramount to turning a shopper into a client. Whilst it's common for online business owners to always focus on the sale,...