How Intuit convinced 1 million people to use TurboTax on their phones

VB EVENT: Two years ago, TurboTax had fewer than 200,000 customers filling out their taxes on their mobile phone. It was a tiny percentage of its 31 million users — and completely unsatisfactory for Nat Rajesh Natarajan, senior VP for product and engineering at Intuit, the parent company of TurboTax. Sure, some tax returns are complicated by necessity, but […]...