How to get massive attention with a 'high-concept pitch'

There's an old-school trick to selling ideas to movie executives. It's called the high-concept pitch. A high-concept pitch lays out the entire story " premise, promise, and execution " in one simple sentence. Here are a few famous examples from Hollywood: Backdraft : Top Gun in a firehouse Ghost : a man dies and becomes his wife's guardian angel Liar Liar : a lawyer is forced to tell the truth for 24 hours Hook : what if Peter Pan grew up?...