How to turn bad news into happy customers

Anyone can share shiny, happy news in their content " but when it's time to deliver something less positive, you want to think carefully about how you present the message. In this session, Confessions of a Pink-Haired Marketer host Sonia Simone breaks down a well-crafted "negative" message and pulls out the elements that make it work. Sonia also talks about the psychology of pricing and what your prices communicate about your business....