Let's be honest with each other for a moment. Both you and I know we are lazy when it comes to activities that don't appeal to our self-interests. We stall. We resist. We ignore. This is not a bad thing, mind you. In fact, it's necessary. We do it to protect our limited resources. You and I only have so much time, energy, and money. As digital marketers , however, with products we wish to sell, we need our audiences to overcome their resistance to taking action....