Volvo is one of those brands with a core identity so firmly cemented that no amount of marketing can counter it. Volvo is safety first. Even if you don’t know the details of their involvement with the three-point seatbelt (they invented it) or the airbag (one of the first to bring them to market in […]
How Volvo is leaning on software to drive its next great safety revolution by Tim Stevens originally published on TechCrunch...