The Interactive Advertising Bureau just released its “deep dive” into the world in-feed ads — namely, the ads that show up in the middle of the stream as you scroll through your favorite news site or social network. The report is meant to supplement the IAB’s Native Advertising playbook, which the trade group released at the end of 2013. Prepared by task force groups… Read More...
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IAB Releases A New Overview Of In-Feed Ads
techcrunch.com