Posted by TrentonGreener Google Analytics (GA) is a phenomenal tool that most of us, including myself, use in a very limited capacity. It's not that we don't want to use all of the functionality of this great product, but that we're unaware of the potential opportunities available to us as marketers. Often times, when we do find that new and exciting feature, it astounds and astonishes us; I often find myself consumed by the possibilities....