In the digital age, loyalty programs are getting an overhaul. Today’s example is an alliance between mobile rewards company Kiip and fast-food chain Taco Bell, which has created a loyalty program dubbed Taco Bell Explore. Taco Bell and its franchisees operate more than 6,000 restaurants in the U.S. with more than 36 million customers every […]...
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Kiip powers Taco Bell’s mobile loyalty program Explore
venturebeat.com