Kiip’s Wong: Mobile advertisers need to wrap more contextual data around ads

03:50 11.11.2015
Mobile advertisers, whether they place ads inside the mobile browser or inside apps, are feeling pressure to create ads that mobile users don’t hate or want to block. They’re using all kinds of demographic, psychographic, and behavioral data to personalize the content of ads. But Brian Wong, co-founder and CEO of the mobile rewards platform […]...
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