KPCB’s John Maeda: 3 types of design every company needs to know

John Maeda thinks that companies should reconfigure their understanding of design into three parts to give them a better grasp of what’s needed to craft a great customer experience — and be more competitive. The design partner for Kleiner Perkins Caufield & Byers sees the growing number of acquisitions of design firms as evidence of this trend. He believes that the profession is more […]...