Listener challenge: could you read 100 books in a year?

There are a lot of books out there. What's the benefit of reading as many of them as you can lay your eyes on? One of the fastest tracks to mastering the art of compelling copy and seductive storytelling is to observe how others do it ' both the masters and the flops. In fact, you could probably learn more from bad writers than you could from great writers. That is, you could learn what to do and what not to do....