Marketing automation powers the customer journey — but most don’t know where to start

22:00 20.06.2015
VB INSIGHT: In a recent VB Insight report, analyst Andrew Jones discovered a mere 5% of businesses are currently using marketing automation, yet those that do are scoring increased leads, conversions, and revenue across the board. Then why isn’t everyone getting on board, and getting there fast? It turns out it’s a lot harder getting started than […]...