Martech and adtech continue their inexorable Big Smush™

Adtech and martech have been getting closer and closer. Now a new integration between retargeting leader AdRoll and marketing cloud vendor Marketo is showing why. 30 percent incremental lift, that’s why. According to mobile intelligence provider App Annie, AdRoll’s new integration with Marketo resulted in a major uptick in conversions in its advertising. The company has […]...