Marxent raises $10 million for in-store AR visualizations

Augmented reality has some obvious commercial applications when it comes to visualizing products for shoppers. Marxent has raised a second round of $10 million so that it can create applications for retailers using both augmented reality (AR) and virtual reality (VR). AR is expected to become a $90 billion industry by 2020, according to Digi-Capital. […]...