A lot of people hate ads, but making them interactive could turn them into something more palatable. Mobile programmatic DSP (demand-side platform) CrossInstall today announced PrePlay, playable ads that let users try a game before an app directs them to the iTunes or Google Play stores. The mobile gaming industry was worth $34.8 billion in […]...
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Maybe you won’t hate in-app ads so much if you could play them
venturebeat.com