Mobile marketers are as obsessed with emojis as we are

VB INSIGHT: Appboy, the mobile marketing automation vendor, analyzed over 9,000 marketing campaigns that use emojis and found emoji usage ascending rapidly — increasing at a nearly 8x (775 percent) year-over-year clip. And this torrid usage of smileys, animal faces, and cute icons has continued to increase in 2016 by 20 percent month over month. In fact, […]...