Mondelez hopes to twist social success into ecommerce success

VB EVENT: Mondelez International, the reincarnated spin-off of Kraft Foods, is a pro at creative ideas and execution. Its Oreo brand became a social media sensation during its centennial Daily Twist campaign, which combined top-notch photography and big news moments to create viral photos like the Gay Pride cookie and Mars Rover cookie. Oreo’s famous “dunk in […]...