NBA 2K publisher views esports as nothing but marketing

NBA 2K16 is getting a $250,000 esports competition, but publisher Take-Two Interactive admits this is more about marketing than making any money from pro gaming. Chief operating officer Karl Slatoff says that esports primarily about marketing, not making revenue, for Take-Two. The company announced the NBA 2K16 Road to the Finals event earlier this week. This […]...