Pakistan offers next big ecommerce opportunity

Global Marketing News - 16th October 2015 Pakistan offers next big ecommerce opportunity The ecommerce market is growing rapidly in Pakistan. Currently just 3% of Pakistanis engage in ecommerce, spending around 30 million US dollars a year. This figure is expected to explode to 600 million US dollars within just 2 years, however, with levels of growth being described as "exponential". The rapid growth is being put down to several factors,...