Personalization is a misused marketing buzzword

VB EVENT: “Personalization has become a major marketing buzzword, but it’s often misused.” That’s according to Julie Bornstein, the COO of personal styling service Stitch Fix. Stitch Fix employs over 2,500 people, including a team of over 1,800 remote stylists. Bornstein, previously CMO at Sephora, will be addressing personalization and the theme of disruption at GrowthBeat in […]...