Pixalate unveils ‘seal of approval’ for app ad sellers

Fraud protection firm Pixalate is out today with a first-of-its-kind Good Housekeeping Seal of Approval for sellers of in-app ad space. Of course, the Santa Monica, California-based firm isn’t calling it that. Instead, it’s called the Mobile Seller Trust Index, or MSTI. The monthly Index ranks supply-side ad platforms (SSPs) — which represent the ad […]...