Player marketing firm deltaDNA enters in-game advertising

EXCLUSIVE: deltaDNA, a mobile games-focused analytics and marketing company, is today announcing it is getting into in-game advertising. SmartAds is the name of its new offering, and the Edinburgh, Scotland-based company said the new platform can target players by how responsive they are to in-game ads. Previously, deltaDNA’s specialty was targeted in-game messaging and push notifications, […]...