Priceline’s Caine: ‘Everything is an A/B test’

The number one online travel marketplace, Priceline.com, has evolved its thinking about A/B testing to the point that the practice is more a state of mind than a periodic function. “We have a tendency to look at A/B testing as function,” Priceline.com’s chief product officer John Caine said at GrowthBeat Monday. “A/B is actually a discipline; […]...