Programmatic ad buying continues its march to premium mobile video inventory

16:37 08.07.2015
Aerserv announced programmatic access to its high-quality mobile video advertising inventory today. The move will enable brands to buy mobile video via real-time automated bidding, just like many already buy lower-quality display advertising. That’s a relatively new opportunity. While programmatic or automated real-time bidding and buying of ads has made huge inroads into lower-value display […]...
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