Raise the stakes! 13 writing ideas that really work

Never forget that the formula for writing for the web is simple: it must be clear, concise, and compelling. We've covered how to make it clear and concise. Let's look at what it really takes to make it compelling. Yesterday, we saw how you can make copy compelling by raising the stakes with cancer and death. Today, we are going to expand on that with a total of 13 tips. But ultimately,...