Reviving Best Buy: Mix nimble marketing and top tech for thriving growth

15:15 09.12.2015
VB EVENT: When Greg Revelle took on the role of chief marketing officer at Best Buy just one year ago, the country’s biggest electronics chain seemed to be on its last legs. But thanks to a smart turnaround strategy, including strategic cost cutting, electronic “store-within-a-store” expansions, and a timely turn to mobile—the company has enjoyed consistent double-digit […]...
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