Rivian eyes software upcharges around AR and autonomy, not heated seats

01:08 09.11.2023
We’re well past the revelation that automakers are software companies. But as the industry deepens its software roots, firms are still figuring out which upgrades they’ll charge for — and what folks are willing to pay. Subscription fatigue is real; the last thing anybody needs is another recurring charge. It’s even more frustrating when fees […] © 2023 TechCrunch. All rights reserved. For personal use only....
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