In emerging markets like Africa, offline retail dominates most product sales, driven by informal trade, and cash-based transactions. This makes the sourcing of data on the true market value or sizes of products a herculean task. Yet, local and international brands require data, for instance, on market size and value, consumer profiles and their purchasing […]
Rwazi to scale its market intelligence platform backed by $4 million seed funding by Annie Njanja originally published on TechCrunch...