The ultimate goal of pulling customer data together into a customer data platform (CDP) is building more meaningful customer experiences in real time. Up until now, that’s been more aspirational than real, but Salesforce is announcing Genie, a real time data integration platform, today at the Dreamforce customer conference that aims to make that dream […]
Salesforce built a data lake to transform how customer data moves on the platform by Ron Miller originally published on TechCrunch...