Shadows’ Dylan Flinn and Kombo’s Kevin Gould on the business of ‘virtual influencers’

19:24 19.01.2020
In films, TV shows and books — and even in video games where characters are designed to respond to user behavior — we don’t perceive characters as beings with whom we can establish two-way relationships. But that’s poised to change, at least in some use cases. Interactive characters — fictional, virtual personas capable of personalized […]...
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