Shark Tank @ IBM: How Big Blue is reinventing its marketing cloud

19:10 29.07.2015
IBM is holding televized internal “shark tank” shows to speed up innovation in its marketing and commerce product suites. Winning pitches get money, developer time, and executive mentors to build out a proof of concept. The result? 300 new ideas in just a few weeks. IBM recently started overhauling its marketing cloud presence, led by new general manager […]...
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