Snapchat and Viacom extend global advertising deal

(By Parikshit Mishra in Bengaluru, Reuters) – Viacom Inc and Snapchat have extended a deal that will allow Viacom to sell advertising on the mobile app’s behalf. Under the deal, Viacom will have the right to sell against its own content on Snapchat as well as Snapchat’s U.S. owned and operated advertising inventory, a Snapchat […]...