Starwood Hotels’ luxury at scale requires emotional analytics

VB EVENT: Starwood Hotels and Resorts Worldwide has one of the best-reputed loyalty programs in the hotel industry, serving guests of its upscale hotel chains like Sheraton, St. Regis and W. The company has become known for luxury and personalized service. With more than 1,270 properties in about 100 countries, Starwood isn’t small, but it will soon […]...