Editor's note: The original version of this post was published on October 23, 2012. There are a million techniques that make your content better and more popular. (Probably a half-million just here on Copyblogger.) Strong headlines, smart copywriting techniques, storytelling , humor, etc. But there's one insider trick that makes the rest of it easy. It starts from the very beginning, when you're figuring out what type of content you want to produce....