Streaming accounts for nearly one-fifth of total U.S. TV watching, according to Nielsen

13:00 11.02.2020
Streaming eats up a big chunk of viewers’ time, though it’s still outweighed by traditional linear TV. That’s according to the latest Total Audience Report from Nielsen — its first Total Audience Report to use smart TV data from Gracenote, and one that’s particularly focused on “the flash point of the ‘streaming wars'” (as Senior […]...
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