The alleged $7.5 billion fraud in online advertising

10:25 22.06.2015
Posted by SamuelScott "This is the biggest advertising story of the decade, and it's being buried." So wrote Ad Contrarian Bob Hoffman, the retired CEO and chairman of Hoffman/Lewis Advertising, in June 2013 on a $7.5 billion scandal that has been developing under the digital radar in the advertising world for the past few years. The three main allegations, according to those who are making them: Half or more of the paid online display advertisements that ad networks,...