The fascinating truth about boring topics

It's actually quite simple: there is really never a topic your audience takes for granted. See, the problem is that most of us overestimate the sophistication of our readers. That's not a condescending thing to say. Even in a saturated market like weight loss, most interested readers don't know the basics. And sometimes what we do know is flat-out wrong, or way more complex than we think. And yes, there are ways to make boring topics very interesting....