The greatest storytelling guide this side of saturn

Marketers are agog over stories. For good reason ' A story lifts a person out of her ordinary world ' and stories take her on a journey that ultimately leads to a vision of herself as a better version of herself. This is marketing that educates your audience through the storytelling arc. And one way to think about this process is episodic education. We are taking a page out of the playbook of cable television, motion pictures, commercials, radio, and animation....