The money is in mobile in japan

Global Marketing News - 29th July 2015 The money is in mobile in Japan Research by Kenshoo has revealed that mobile ad spending is booming in Japan. Overall online ad spend went up by 15% in the country last year, with a staggering 69% increase in mobile ad spending driving much of this growth. In contrast, desktop ad spend only went up by 7% during the same period. Over 50% of clicks on ads in Japan came from smartphones and tablets in the second quarter of this year,...