Web readers are people on a mission. Cramped for attention. Bent on skimming rather than diving deep. They don't go to the web to window shop. They go there to drive 60 miles per hour " and look at billboards. That's the unbreakable rule of the web. So what can you do as a web writer to not only catch their attention, but also give them what they want in less time than it takes to finish reading this sentence? Easy....
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The oldest writing trick in the book
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