The science behind ppc - a chemist's introduction to digital marketing

14:56 07.08.2015
Three weeks ago, I joined the PPC team at White. Let me be the first to put my hand up and say I never expected to end up in digital marketing. I recently graduated from Oxford University with a Masters in Chemistry. But, having hung up my lab coat and specs, I began my foray into the world of digital. Now, three weeks in, having passed my AdWords qualifications and already been given the opportunity to do some hands-on work with a number of our clients, I'm loving it....
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