There’s good news and bad news about digital ads in new Integral Ad Science report

15:00 13.08.2015
EXCLUSIVE: Ad fraud has dropped a bit. That’s the good news from ad intelligence provider Integral Ad Science  (IAS) in its most recent quarterly Media Quality Report about ads in the desktop and mobile web. Ad fraud dropped from 14.1 percent of all ads to 11.2 percent. The company said that these fraud numbers include non-human bot traffic […]...
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