These 4 sales principles can improve anyone's writing

In spite of being a literary snob, one who turned up his nose at anything that smacked of business ' when Demian Farnworth was first introduced to the world of direct-response copywriting, he fell in love. Demian fell in love with the thought of using his writing to influence and persuade people. He also fell in love with the idea of getting rich. (He wanted to be a wealthy snob)....