This is the most fun you'll ever have 'explaining the mechanism'

20:39 22.06.2015
Here's yet another way to build credibility and trust when it comes to making a bold claim ' which is simply this: explain the mechanism behind your claim. Let's say you're a fitness trainer who makes the claim that in just 14 minutes a day customers can add muscle to every inch of their bodies " including their calves. But notice what is not suggested: that these will be particularly big muscles. The implication is, at the very least,...