Global Marketing News - 26th August 2015 TV series key to success in Chinese marketing Chinese companies are increasingly moving their marketing budgets from paid search advertising to content creation, with the creation of sponsored TV series and films becoming a particularly popular option. Recently, big names such as JiaDuoBao, Han Beam, and Guangzhou Liby Enterprise Group have each poured tens of millions of US dollars into professionally-made TV series....
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Tv series key to success in chinese marketing
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