Uber’s Latest Justification For Surge Pricing

Uber would not be a reliable service if it didn’t implement surge pricing. Well, at least that’s what Uber is suggesting in its recent case study on surge pricing. Surge pricing is an increase of fare that kicks in when there’s a high demand of Uber ride requests, but not a lot of drivers on the road. “We found that, without surge pricing, Uber is not really Uber… Read More...