VB INSIGHT: Last year about a third of mobile developers and publishers said they were cheated when acquiring new app users. This year, that number has jumped to almost two thirds. Clearly, many more developers are now paying good money for bad users. Last year VB published one of our first-ever research reports (yes, we do that now) on the hot topic […]...
-
Uh oh: Mobile user acquisition fraud almost doubled in 2015
venturebeat.com