Sometimes having that top 10 ranking isn't enough - you need to look at your competitors, edit and evolve in order to enjoy the effects of a good organic CTR; gaining greater traffic volumes, exposing your brand to a greater volume of people and taking traffic away from your competitors. In this blog post I'm going to examine way that you can optimise your click through rate with the help of markup....
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Understanding & optimising your organic ctr with markup
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